article · 2025
THE IMPACT OF ARTIFICIAL INTELLIGENCE ON STRATEGIC APPROACHES TO MARKET SEGMENTATION
A. A. Cherniaieva
The article addresses the strategic transformation of market segmentation models driven by the rapid adoption of artificial intelligence in marketing decisio...
0 citationsBusiness NavigatorDOI: https://doi.org/10.32782/business-navigator.80-57Open accessPDF reported by metadataFull text reported by metadata