article · 2024
Factors Affecting Intention to Write Negative Electronic Word of Mouth (NEWOM) : A Meta-Analysis
Purpose : The study examined the factors affecting customer intention to write a negative electronic word of mouth (NEWOM) online by synthesizing results fro...
1 citationsDOI: https://doi.org/10.17010/ijom/2024/v54/i11/174630Open accessPDF reported by metadataFull text reported by metadata