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article · 2019

THE IMPACT OF SOCIAL MEDIA INFLUENCER AND BRAND IMAGES TO PURCHASE INTENTION

Recent years was a magnificent evolution of the digital world. Some phenomenon comes from social media which drive the new ways of communication between a co...

81 citationsDOI: https://doi.org/10.21776/ub.jam.2019.017.04.09Open access
THE IMPACT OF SOCIAL MEDIA INFLUENCER AND BRAND IMAGES TO PURCHASE INTENTION