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article · 2017

Grasping the business value of online communities

Purpose The purpose of this paper is to investigate the definitions, dimensions, and classifications of online communities together with their potential to p...

8 citationsDOI: https://doi.org/10.1108/jocm-02-2016-0023Open accessPDF reported by metadataFull text reported by metadata
Grasping the business value of online communities