CitedEvidenceResearch APIs

Article

Article detail, metadata, authors, and available full-text links.

Paper reader

Loading paper...

book-chapter · 2016

Marketing Approach for Non-Profit Organizations

All marketing definitions focus on the same point: customer orientation and the satisfaction of customer needs. Within this framework, although marketing app...

5 citationsDOI: https://doi.org/10.4018/978-1-5225-0731-4.ch008
Marketing Approach for Non-Profit Organizations