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article · 2012

Consumer Purchase Decisions Under Asymmetrical Rates of Technological Advance and Price Decline

Prior research has shown that when making high tech purchase decisions, consumers consider not only the relative advantage afforded by currently available pr...

10 citationsDOI: https://doi.org/10.4018/jsds.2012040102
Consumer Purchase Decisions Under Asymmetrical Rates of Technological Advance and Price Decline